Introduction to Electronic Distribution for Hotel Management by John C. Niser PhD & Martha Coussement PhD

Introduction to Electronic Distribution for Hotel Management

By John C. Niser PhD & Martha Coussement PhD

  • Release Date: 2012-08-18
  • Genre: Professional & Technical
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Description

This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.

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