Acquisition of EasyJet Plc. By British Airways Plc. by Sebastian Meyer

Acquisition of EasyJet Plc. By British Airways Plc.

By Sebastian Meyer

  • Release Date: 2012-10-23
  • Genre: Language Arts & Disciplines
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The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan Seminar paper aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensf├╝hrung, Management, Organisation, Note: 2,0, Anglia Polytechnic University, London (Ashcroft Business School), Veranstaltung: Corporate Strategy & Operations II, 4 + 7 online Quellen im Literaturverzeichnis, Sprache: Englisch.